On 30th April 2021, Aliran Ihsan Resources Berhad (AIRB) a member of MMC Group has organized a Corporate Social Responsibility (CSR) program at Masjid Ar-Rahmaniah, Kampung Gunong Semanggol, Perak. Together with Aliran Utara Sdn Bhd (AUSB), the program is part of AIRB’s CSR based program called “Mahabbah Ramadhan” where it serves as a good platform in strengthening the engagement between AIRB and the local community through Zakat Wakalah fund as an alternative source of funding for CSR works.
In this program, AIRB has contributed cash donations for 60 underprivileged low-income families and continued with the Iftar sponsorship by AIRB. En Adam Saffian Ghazali, the Chief Executive Officer (CEO) of AIRB in his speech focuses on the importance of giving back to the community as Ramadhan is a month of great spiritual gains. He also expresses his concerns on the current pandemic situation in country thus, reminding everyone to strictly follow the standard operating procedures (SOP) to make sure the safety of both AIRB representatives and the recipients.
“Mahabbah Ramadhan” program was part of the AIRB’s initiatives to fill one’s Ramadan month with spiritual and community engagement activities apart from fasting. In addition, this kind of CSR commitment from a business makes the employees feel important to be associated with the company and builds a positive reputation of the business.